TechStyle IS developing a new lingerie brand with Rihanna that aims to be sexy and for everyone. Like Rihanna herself, this brand is being created to own the art form. Expect fearlessly edgy, outrageously provocative pieces inspired by our singular muse, balanced by sophisticated, fashion-focused essentials.
LOCATION: LOS ANGELES . ROLE: GRAPHIC DESIGN, CONCEPT CREATION . YEAR: 2017 * project was discontinuated and never hit completion due to internal reasons.
This is also a brand that believes in inclusion, launching with a spectrum of nudes for every skin tone, and a wide range of sizes for all body types and shapes, crafted in riche fabrics and silhouettes on par with luxury brands, at super sexy prices so every girl can play.
They would like Rihanna to cover it, feel like it’s high fashion and luxury, and then have a HUGE emotional reward when the consumer realizes she can afford it, and it will fit her, and she’s invited to this brand. So kind of an emotional journey.