Red Bull + Blizzard have partnered up to produce a live event for the Overwatch game. For the event collateral, the Red Bull team would ASKED to explore visual ideas and references that draw from both the game AND RB'S BRAND.
LOCATION: LOS ANGELES . ROLE: GRAPHIC DESIGN, CONCEPT CREATION . YEAR: 2017 * project was discontinuated and never hit completion due to internal reasons.
As for the event logo and visual identity, I've draw inspiration from the Overwatch game itself. One key point of differentiation of this game compared to others is how it was designed to be culturally relevant everywhere in the world. With 22 different characters, from all different cultures, the game is very aspirational through its art and cultural references.