I worked to create the visual identity for RED BULL'S WORLD first physical retail store in America located at their U.S. headquarters in Santa Monica. I first focused on “mood pieces” which allowed the client to visualize what would become the completed look of the retail space.
LOCATION: LOS ANGELES . ROLE: GRAPHIC DESIGN, CONCEPT CREATION . YEAR: 2016
I designed everything that plays into the overall retail experience, from hang tags, to hangers, wrapping paper, discount cards, gift cards, business cards, signs, wall art, and invitations. In the end it was so rewarding to step into the store and see the way every small bit of work plays into the overall brand experience and aesthetic of the shopping environment.