typically, when a client needs a video, an agency creates the campaign and builds the strategy, but they don't produce the video, which is done by a third element — the production company. usually, the production company produces the video, but they also need to go to a post-production company. this process fractures the project in a way that harms quality and vision.
LOCATION: LOS ANGELES . ROLE: GRAPHIC DESIGN, CONCEPT CREATION . YEAR: 2015