What happened when MTV and the digital generation had a baby? A youth culture movement named Uproxx was born.

Originally called Woven, this media conglomerate incorporates several news outlets, covering a wide range of topics such as news, sports, music and entertainment for the now generation. 

LOCATION: LOS ANGELES  .  ROLE: CREATIVE DIRECTION, GRAPHIC DESIGN, CONCEPT CREATION  .  YEAR: 2016 

 

THE challenge was to design something iconic, edgy and fresh, yet inclusive. The client wanted the visuals to be inspired by both street and modern art, in a similar vein as the work of Barbara Krueger. While the final brand needed to exude that raw feel, it also needed to embody minimalism.

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