Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.