tonies®: A world shaped by sound.

Following a decade of rapid growth, we led tonies® through a bold rebrand — launching the new Toniebox 2 and an evolved identity designed to inspire imagination, spark independent play, and scale globally.

Rooted in the magic of sound, we crafted a system that’s equal parts playful and precise: a refined wordmark, the iconic cathead, and a vibrant palette brought to life across packaging, digital, and beyond. The new visual language and cohesive guidelines strengthen Tonies’ global presence while setting the stage for its next chapter of growth.

tonies®: A world shaped by sound.

Following a decade of rapid growth, we led tonies® through a bold rebrand — launching the new Toniebox 2 and an evolved identity designed to inspire imagination, spark independent play, and scale globally.

Rooted in the magic of sound, we crafted a system that’s equal parts playful and precise: a refined wordmark, the iconic cathead, and a vibrant palette brought to life across packaging, digital, and beyond. The new visual language and cohesive guidelines strengthen Tonies’ global presence while setting the stage for its next chapter of growth. 

tonies®: A world shaped by sound.

Following a decade of rapid growth, we led tonies® through a bold rebrand — launching the new Toniebox 2 and an evolved identity designed to inspire imagination, spark independent play, and scale globally.

Rooted in the magic of sound, we crafted a system that’s equal parts playful and precise: a refined wordmark, the iconic cathead, and a vibrant palette brought to life across packaging, digital, and beyond. The new visual language and cohesive guidelines strengthen Tonies’ global presence while setting the stage for its next chapter of growth.

tonies®: A world shaped by sound.

Following a decade of rapid growth, we led tonies® through a bold rebrand — launching the new Toniebox 2 and an evolved identity designed to inspire imagination, spark independent play, and scale globally.

Rooted in the magic of sound, we crafted a system that’s equal parts playful and precise: a refined wordmark, the iconic cathead, and a vibrant palette brought to life across packaging, digital, and beyond. The new visual language and cohesive guidelines strengthen Tonies’ global presence while setting the stage for its next chapter of growth.